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Casebook

Six recent engagements. Company names withheld by agreement. Outcomes are real and verifiable to prospective clients under NDA.

SaaS company case study
Case 01 -- SaaS, Series A

Cash runway extended from 4 to 14 months

Situation: A 45-person SaaS company was burning $650K/month with four months of runway left. Revenue was growing but unit economics were obscured by bundled pricing and unrecognized churn.

Actions: Burn-rate audit, unbundled pricing analysis, vendor contract renegotiation, 13-week cash forecast implementation, and headcount plan aligned to revenue milestones.

Timeline: 5 months fractional CFO engagement.

Outcome: Company extended runway to 14 months, raised $12M Series A on clean terms, and reached cash-flow breakeven within 8 months of engagement end.
E-commerce case study
Case 02 -- E-Commerce, DTC Brand

Unit economics clarified across 3 product lines

Situation: A DTC brand with $18M revenue believed all three product lines were profitable. Contribution margin was negative on one line but masked by shared cost allocation.

Actions: COGS teardown by SKU, shipping-cost renegotiation with carriers, contribution-margin model by product line, and customer-acquisition cost analysis by channel.

Timeline: 3 months cash-flow and modeling engagement.

Outcome: Discontinued one product line, doubled down on two, improved blended margin by 34%, and reduced CAC payback period from 5.2 to 2.8 months.
Manufacturing case study
Case 03 -- Manufacturing, Industrial Products

Working-capital freed up $2.1M in 90 days

Situation: A $32M manufacturer was cash-constrained despite profitability. AR aging showed 38% of receivables over 60 days. Inventory turns were below industry benchmark.

Actions: AR aging analysis and collections process redesign, inventory-turn optimization with safety-stock recalibration, payment-term renegotiation with top 15 suppliers, and cash-conversion cycle tracking.

Timeline: 4 months cash-flow management engagement.

Outcome: Freed $2.1M in working capital, funded a $1.8M facility expansion without additional debt, and reduced DSO from 58 to 39 days.
Healthcare MedTech case study
Case 04 -- Healthcare, MedTech

Data room built in 3 weeks for Series B

Situation: A MedTech company with FDA-cleared product needed to raise $28M for commercialization. Financial records were maintained in spreadsheets with no central model.

Actions: Three-statement model construction, cohort analysis by hospital system, KPI dashboard (sales cycle, installation rate, revenue per site), data-room architecture and population, and investor narrative development.

Timeline: 3 months fundraising support engagement.

Outcome: Closed $28M Series B in 45 days. Lead investor cited data-room quality as a differentiator.
Logistics case study
Case 05 -- Logistics, Regional Distributor

Route profitability mapped, 12 unprofitable routes identified

Situation: A regional distributor with 80 routes could not identify which routes were profitable. Cost allocation was based on revenue share, which masked high-cost, low-margin routes.

Actions: Route-level P&L construction, freight-cost and fuel-cost modeling, driver-cost allocation by route, customer profitability analysis, and pricing model redesign.

Timeline: 4 months financial modeling and FP&A engagement.

Outcome: Identified 12 unprofitable routes, renegotiated pricing on 8, discontinued 4, and improved overall gross margin by 6.2 percentage points.
Interim CFO case study
Case 06 -- Hospitality, Multi-Unit Restaurant Group

Interim CFO stabilized during founder exit

Situation: Founding CFO departed unexpectedly during a critical expansion phase. 14 locations, $22M revenue, no successor identified. Board reporting was three months behind.

Actions: Immediate cash stabilization, board reporting catch-up, finance team assessment, new accounting hire, budget process redesign, and permanent CFO search support.

Timeline: 6 months interim CFO engagement.

Outcome: Stabilized finance function within 6 weeks, hired permanent CFO in month 5, and company opened 3 new locations on budget during transition.

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